Media today presents a glimpse of the society which is filled with images of tradition and nationalism, teeming with energetic music, vibrant colors and heavenly portrayals of Indian families. To be a media professional is matter of proud and the career brings in a great deal of job satisfaction and expression of creativity and freedom This field offers challenges and opportunities for those who are looking to work in unconventional areas. As Media one of the most powerful tools to educate people and even bring about behavioral changes. A career in Media field offers ample job opportunities and growth.
The Indian Media and Entertainment industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian Media and Entertainment industry is on the cusp of strong phase of growth, backed by rising consumer demand and improving advertising revenues. The industry is expected to grow at a much faster rate than the global average rate. According to a report of Indian Brand Equity Foundation, The Indian media & entertainment sector is expected to grow at a Compound Annual Growth Rate (CAGR) of 13.9 per cent to touch Rs. 2.42 trillion (US$ 37.57 billion) by 2021, while revenues from advertising is expected to grow at 15.3 per cent to Rs. 1.08 trillion (US$ 16.74 billion).